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In a world where innovation and entrepreneurship are flourishing, market research remains an essential step for any startup, SME, or firm wishing to assess the potential of its project. By 2025, investors, accelerators, and institutions (such as Bpifrance in Europe or Tamwilcom in Morocco) will pay particular attention to market sizing and a thorough understanding of the competition. As Paul Graham (co-founder of Y Combinator) summarizes: "Startups rarely fail because the

Regulatory compliance in the pharmaceutical industry is much more than a legal obligation: it is a strategic, ethical, and operational imperative that guarantees patient safety, product quality, and access to global markets. In a constantly evolving regulatory landscape, marked by ever-stricter requirements and enhanced controls, compliance becomes a driver of competitiveness and trust. “Compliance is not a constraint, but a strategic investment that protects patients and str

In the competitive consulting ecosystem, small and medium-sized firms often have to compete with giants like McKinsey , BCG , Bain (MBB) and the Big Four (Deloitte, PwC, EY, KPMG). The latter benefit from established reputations, significant resources and an international presence. However, a targeted strategy, niche expertise, and agile execution allow smaller firms to win bids against these established players. Like David against Goliath, small players can sometimes